Hey Joe, 

I finally pulled the trigger. Money is a little tight these days, but I know this is an investment in me as a person and business owner, and in my business itself.  

I signed up because:

  • I like and trust you as a person based on our interactions thus far, and so I trust events you put on will be enriching
  • I want to get momentum with my practice and connect IN PERSON to other people wanting similar things
  • I want to be inspired to take bigger, more deliberate and focused action, on growing my business and providing well for my young family I want to have some fun, too. Thanks and looking forward to meeting you and other like-minded folks in person.  

- Brent Sweitzer, Sweitzer Counseling, Cumming, GA


"I signed up for Killin' It Camp because I belong in a community of like-minded people who are both therapists & entrepreneurs; the people willing to get excited about possibilities, know their goals, know the risks, and yet take the risks anyway. I also know the sessions with industry-leading experts will help guide me towards my goals of building a thriving private practice while still thriving at home and with my family. Plus, MOUNTAINS!"

- Kyle Talbert, MA, LPCC, NCC (THERAP|HE Men's Counseling)

"I signed up for Killin in Camp because I wanted to be around like minded entrepreneurs. I enjoy be around similar people that are looking at things uniquely and looking for opportunities to grow. I also wanted to get insights from the leading counselors, business professionals, and marketers in the field of therapy."

- Chris McMullen (Anew Counseling DFW)

"I signed up for Killin’it camp to learn from and become colleagues with the nations’ best in Private Practice! Not everyday do you get a chance to learn from the best at such an affordable cost! Plus, what a serene, beautiful, and peaceful location!!!"  

- Chris Swenson (Rhino Wellness Center)

"I signed up because:

 1. I trust Joe and his work, which made me excited when I hear about this conference. I know that Killin' It Camp is going to be full of awesome clinicians, period, and I'm especially looking forward to seeing the presentations and being able to ask questions from people who excel in different ways than I do. Being able to pick the brains of people who are in similar walks of life is priceless.  

2. I need space and time to focus on my practice without getting bogged down in the daily needs of the practice. Being intentional about carving that out isn't easy, but having a conference that's dedicated to carving that time out is invaluable. My goal is to be able to walk away with a big picture view of where my practice is growing and what I need to do to facilitate that growth.  

3. I loooovvveee connecting with other practitioners who are owners of their business (or who aspire to be). I've already made lifelong friends throughout my practice journey, but my hope is that I'll make even more meaningful connections with others who are in similar places that I am with my practice!"

- Tara Vossenkemper (The Counseling Hub)

"I’ve listened to the Practice of the Practice Podcast for about a year, and when I heard about Killin’ It Camp I signed up right away and convinced two colleagues to as well! I have a successful solo practice, am growing as a group practice, and want to learn from the experts how to run things smoothly, successfully, and sustainably so my business can be known in the community for years to come! After implementing many of the tips from Joe’s podcast interviews and seeing positive results, I’m confident this Camp will deliver!"

- Aaron K. Potratz (Discover Counseling)

"I have a full practice but need help in identifying those areas I need to focus on to make the changes I need to obtain balance between work endplay." Killin It Camp" is a way for me to connect with people who are already "killin" their practice and can give me ideas and the encouragement that will jumpstart me to take a more active role in moving my practice in a direction that promotes continued growth without burnout in a way that works for m and my personality."

- Connie L. Clark (CClark Counseling)

"I signed up for Killin’It Camp because I want to grow my practice successfully and quickly using strategies that have been tested and work. There are SO many things I want to accomplish, and I want to absorb the experience and wisdom of experts I respect who are doing it successfully in order to accomplish my goals efficiently. I am hopeful this experience will also allow for great connection with like-minded professionals who “get it” and maybe make some new friends who are on a parallel path. Doing all this in a beautiful mountain setting is just a win-win!"

- Melissa Kramer (MindfulNest Therapy LLC) 


Join hundreds of private practitioners for the private practice conference of the year.  

Discover systems to start, grow, and scale your private practice. Network with top private practice consultants. Create a plan for killin'it in private practice.  

Due to COVID19, we'll be doing things a little differently this year! Here's what it will look like:


Brent Sweitzer, Sabrina Runbeck, Jeremy Sharp, and Whitney Goodman (25 Minute Sessions)

Brent: Thriving through COVID - 3 Free or Low Cost Tools to Save Money and Run Your Practice More Efficiently

COVID has forced us all as small business owners to scrutinize everything. In this talk, I share with you 3 tools that have saved me significant time and money in my business operations. These may be tools you’re already using. But I’ll highlight features and introduce systems that will give you measurable time back in your day and money in your account. 3 outcomes:

  • Participants will better understand how crucial saving time is for making more money
  • Participants will learn key features of practice tools that if applied will save them at least 30 minutes/day
  • Participants will learn how important it is to master the holy trinity of productivity - the rights tools, the right knowledge, the right systems.

Sabrina: 3 Simple Ways to Wake Up Excited and Thrive as a Powerful and Passionate Healthcare Professional

  • When your loved ones come up to you and say you seem happier and less stressed  
  • When you wake up with a to-do list that isn’t stressful and you know exactly what to do without being pulled off track by the unexpected tasks  
  • When you feel energized from the moment you wake up to the time you go to bed so you can finally get to the things that you have put off for weeks

Jeremy: Testing 1, 2, 3...How Non-Psychologists Can Add & Profit From Assessment

  • How to know if your practice would benefit from adding assessment services
  • How to find a testing psychologist
  • How to market, bill, and profit from assessment services

Whitney: Instagram for Therapists

How to grow an IG account, how to use IG to grow your practice, and how to use IG to build a brand.

Gordon Brewer, Jacent Wamala, and James Marland (25 Minute Sessions)

Gordon: G-suite for Therapy Practices

Jacent: Now What: Networking To Take Your Practice To The Next Level

  • Never underestimate the power of networking
  • Networking is still important during this time no matter where you are in practice
  • Networking can be done just as efficiently online as in person if not better

James: Doing More by Doing Less: A Roadmap for Adding a Virtual Assistant

  • Practice owners will see the value of their time and embrace the owners mindset
  • Practice owners will know the stages of hiring an assistant see what stage they are at in hiring a virtual assistant
  • Practice owners will be able to plan their next step in hiring a virtual assistant.

LaToya Smith, Mindy & Daniel Solomon, Jessica Tappana, Gennifer Morley, and Jeremy Zug (25 Minute Sessions)

LaToya: Storytelling for Video, FB Live, and Public Speaking

Mindy & Daniel: Marriage and Careers Unite: Surfing the Waves of Creating a Successful Private Practice from Scratch With Your Spouse

  • Navigating big, important career and marriage decisions in creating a brand new private practice;
  • Do's and Dont's of managing time, money, and efforts to keep important decisions balanced and focused;
  • Adding passive income to the "big picture" career and financial goals of the practice and of the family through property/rental income, speaking income, workshops, writing, etc.

Perry: Marketing Your Telehealth Practice (During COVID-19 and Beyond)

Attendees will learn how to best market their new telehealth services through their therapist website, social media pages, and email newsletters.

Jessica: SEO for Online Counseling Services

  • Participants will learn the value of SEO as part of a digital marketing plan for online mental health services
  • Participants will have specific examples of the type of content they can add to their website to help them rank better for their online services
  • Participants will receive practical tips for starting to work on SEO that will help their website rank better for terms related to online services.

Gennifer: Killer Habits: Success is a Lifestyle of Stacked Habits

  • How connecting deeply to your purpose will guide your work and expand your reach.
  • Go Slow to Go Fast: The importance of laying the right foundation before you start to scale.
  • Sacred Space and Ritual: The art of sustainability in turbulent times

Jeremy: Your Definitive Guide to Credentialing

Christy Pennison, Carrie Haynes, and Sam Chlebowski (25 Minute Sessions)

Christy: How to Make Networking Suck Less in a COVID World

  • Explore the main reasons why individuals (yes, even private practitioners) dislike networking
  • Identify the benefits of creating a network and building relationships to grow your practice (local and virtual)
  • Walk away with practical strategies on how to network and actually like it

Carrie: Groups in Private Practice: Expand your Impact and your Income

  • Common myths about group therapy
  • Benefits of group work for clients (and therapists)
  • Tools to get your first group started or expand your group offerings

Sam: Marketing Your Telehealth Practice (During COVID19 & Beyond)


Alison Pidgeon, Susan Doak, Julie Herres, Whitney Owens, and Aaron Potratz (55 Minute Sessions)

Alison: Scaling Up Your Group Practice While Reducing Your Work Hours

How to build a group practice that fits your lifestyle goals.

Susan: Group Practice Panel Discussion with Alison Pidgeon, Whitney Owens and Dawn Brunkenhoefer

The main outcome will be for Group practice owners to share their big lessons and triumphs to inspire others.

Julie: Financial Systems for Scaling a Practice

  • Forecasting the next 1/3/12 months, where to start, how to do it and how having a plan can help you achieve your private practice dream
  • Setting yourself up for financial success - systems & processes, expense ratios, paying yourself
  • Basics Financial reports & KPIs (in a way that won't make you pass out of boredom!)

Whitney: Hiring the Right Staff: Marketing, Outsourcing, and Killin'It

Aaron: Maximizing Success with Effective Supervision

  • Improve client retention
  • Improve clinician effectiveness
  • Improve practice reputation / branding


Joe Sanok and Dr. Laura Louis (55 Minute Sessions)

Joe: Podcasting and Audience Growth

The main outcome will be for Group practice owners to share their big lessons and triumphs to inspire others.

Laura: How to Book Virtual Speaking Engagements

  • How to brand yourself as a speaker
  • Discover 5 major mistakes new speakers make
  • Learn how monetize yourself as a speaker

Katie Read and Billy & Brandy Eldridge (55 Minute Sessions)

Katie: Outgrow Your Office: How to Know if Coaching, Consulting, or Online Courses are the Right Next Income Stream for You

  • Learn the difference between Counseling, Coaching, Consulting, and Online Course Creation
  • Identify Your Unique Niche and Offering
  • Create Your Plan to Get Started!

Billy & Brandy: Podcasting 101

  • Is podcasting right for you?
  • Clarifying your message through finding your passion
  • The do’s and don’t’s of the first year

Kate Fisch, Kathryn Ely, and Marissa Lawton (55 Minute Sessions)

Kate: Beyond Group Practice: How to Find Your Next Steps

Kathryn: Imperfect Thriving: From a Practice to a Podcast

Marissa: 6 Online Income Streams That are Perfect for Therapists

Private Practices are failing, but you don't have to!

The Small Business Association says that:  

  • 30% of businesses fail in the first year
  • 50% in five years
  • 66% in 10 years

Are you better trained than most small business start-ups? If you're like me, I never had a business class in undergraduate or graduate school. If you did, congrats, you're ahead of most private practice owners.  

Who this is for:  

  • FOCUS: If you want more focus and clarity on how to spend your time in private practice. 
  • SPEED: If you want to quickly move from one level of practice (start, grow, scale) to the next.
  • ACHIEVERS: If you want to surround yourself with high achieving practice owners that want to grow quickly (and make some friends) 

Then this might be for you!

Questions People Are Asking

If you want to save time and speed up the success of your practice, you’ll want to take action and buy a ticket to Killin’It Camp. This is for people that want to thrive in private practice. For owners that know there is a better way than what we learned in graduate school. If you believe that surrounding yourself with the right people can set you on the right path to achieve the right outcomes, this might be fore you.  

If you dream of having enough income to make innovative ideas come to life, influence society for the better, and impact the world, this virtual conference might be for you.  

  • Do you want to feel confident in your business decisions, so they help your family in a positive way? 
  • Do you want your practice to be the one people say, “I want my practice to be like that”?
  • Do you want to create a culture in your business that mirrors your values?

What is Killin'It Camp? Our dream for this conference to bring together like-minded practitioners. We want people that aren't ashamed to grow their income (or at least they're working on that), hope to innovate in some way, are building influential practices to help their communities, and want to create an impact on the world.  

We've structured three days to be able to make a huge difference in your ability to know what to do next so you can rise to the next level of practice.  

What will I walk away with? At Killin'It Camp, we're bringing together some of the top consultants around topics like public speaking to get clients, how to build your brand, and ranking #1 in Google. We want you to take action at the conference and have a plan for after.  

Who is this for? If you're starting, growing, or scaling a practice there are people at your level. If you practice is about $3 million, this probably isn't for you (but we'd still love to have you). Anyone who feels confused about how to prioritize, wants to make the most use of each moment, while also building a life that matters will probably love this conference.  

When is it? October 2020

Can I talk to someone about this event? I still have questions. Yes! If you still have questions, let's jump on a call. Click here to schedule.

Unsure if this is for you? Let's chat for 15 minutes. Click here to schedule a 15 minute call with Joe >>>