Killin'It Camp 2021 will be taking place from October 14-17


Get your Killin'It Camp ticket FOR FREE when you purchase 5 or more copies of Joe Sanok's latest book, Thursday is the New Friday (valued at $24.99 each).




“If you had told me at KIC 2019, after four years of mediocre private practice success (at best) that in January 2021, I’d be adding my third clinician and moving into a full three-office suite for my business - with a full client load for myself, and clinicians filling faster than I ever did alone, all while only working three days a week and still loving life - I would have hoped you were right, but assumed you were not. Thank you Joe and the huge network of AMAZING humans you have orchestrated in holding each other up. There’s NO way I would be in this position without all the people. Together, we can do what none of us can do alone.”

- Gen Morley

Killin'It Camp 2021 Schedule: 

  • Oct 14th we'll have some pre-conference options that will run between 9am-3pm.
  • Oct 14th check-in at 4pm and KIC kick-off after dinner.
  • Oct 15th and 16th big sessions, breakout sessions, and small group deep dives.
  • Oct 17th morning final push to plan your 2021-2022.

Pre-Conference Information: 

NOTE: If you plan on attending any one of these pre-conference options, please ensure you fly in on October 13th by 7pm.


Join Joe for a 1/2 day of hanging out, networking, and dreaming big about where you are headed. Do you want to connect with Joe and other high level practitioners? For only $750 or a bulk book buy of 25 (that'll only cost you $625, and you get the books) you'll talk through your big picture, leveling up, go for a hike, and network with people who will really help you level up.

This pre-conference will run from 9am-1pm, with lunch included. Price: $750 or bulk book buy of 25 ($625).

Simplified SEO

At this pre-conference experience, you'll have a chance to dive in and learn at least 3 key components to improving your website SEO.  We'll cover keyword research, help you develop a personalized content strategy and go over how to use backlinks to improve your trust with Google as well as other topics as time allows.  Our staff and tools will be available for you to get all of your questions answered and then support you for a month afterward so you can see the progress as you implement everything you learn at the pre-conference!

This pre-conference will run from 9am-3pm, with lunch included. Price: $225.

Group Practice Owners 

Practice of the Practice consultants Alison Pidgeon and Whitney Owens will lead you through creating an annual strategic plan for your group practice. You will get feedback from the consultants and other practice owners as you develop action steps to use in the coming year. This pre-conference workshop includes lunch as well as a "hot seat" format in which you get feedback from our consultants about challenges or new ideas for your practice. Both Alison and Whitney have consulted hundreds of group practice owners. They also lead two membership communities for group practice owners, Group Practice Launch and Group Practice Boss.

This pre-conference will run from 9:30am-3pm, with lunch included. Price: $199.


  • What are the dates? October 14-17, 2021
  • What about lodging? Book your lodging through this link to stay with us at YMCA of the Rockies:  Killin'It Camp 2021

    From YMCA of the Rockies

    “Please note that a 35% deposit payable to the YMCA is due when making a reservation. Upon receipt of the 35% deposit by the YMCA, a lodging confirmation and reservation number will be emailed to you.

    If you would like to enjoy our beautiful mountain location beyond the dates of the group’s stay, please make your reservation on-line first for the dates of the group’s event by clicking on the link above. Then please call Central Reservations at (888) 613-9622 to add the additional nights to your existing reservation. Please have your reservation number handy.

    If you have any questions, please contact the Central Reservations Office at (888) 613-9622, and refer to the group name as listed above.”

    ***If you choose to stay elsewhere, know that you will be responsible for your day use and meal fees at YMCA of the Rockies:  $30/day includes activities, $10/day includes just attending meetings, Breakfast: $10, Lunch:$12.50, Dinner: $15  You will need to pay this and register with them prior to KIC
  • Where can I buy more tickets? Go to You have the option to purchase 5 copies of Thursday is the New Friday, in which case you will receive a free ticket to KIC. There is also an option to purchase only the tickets for $199.
  • How and when do I get there?! The conference begins at 6pm on Thursday October 14, and ends at 11am on Sunday the 17th. Fly into Denver International Airport (DEN). offers shuttle service to and from YMCA of the Rockies, OR you can share a Lyft/Uber/rental car with fellow travellers. Post your travel info in the FB groups for NLP or GPB, and/or email your travel plans to coach@practiceofthepractice to coordinate with others if you wish.
  • YMCA of the Rockies is at approximately 8200 ft elevation. How will this affect me? Higher elevations can make you feel a little woozy, especially if you are coming from sea level for the first time. Be sure to drink twice as much water as normal, and allow yourself moments to rest. If you know you are especially sensitive to higher altitudes, consider bringing some anti-nausea medication and NSAIDS for headaches.
  • What topics will be covered at KIC? Joe Sanok and other experts will provide fantastic talks and education about Growing your Private and Group Practices… we will have breakout sessions… time to network with others in your field… fun and relaxing activities… opportunity to enjoy the beautiful mountains!
  • Can I go to Rocky Mountain National Park while I am there? Estes Park CO, is the gateway to the gorgeous RMNP! Here is a link to all RMNP info: There will be a little free time during the day… or you can plan your RMNP visit before or after KIC.